Announcing the AWS + Branch Partnership

Michelle Lerner

May 26th, 2021

Branch is excited to join the Amazon Partner Network and ISV Accelerate Program!

What is AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

“With accelerated digital transformation efforts, customer experience is at the forefront. Branch is excited to join the Amazon Partner Network to enable businesses to deliver on their customers’ increasing expectations for a more seamless and connected experience.” – Navid Zolfaghari, VP Sales at Branch.

Seamless Digital Customer Experiences Built on AWS

With Branch links behind all marketing communications, customers have a consistent platform to capture lost attribution data to comprehensively and accurately measure the impact of those efforts and easily export your data to a single database, where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.

Branch is a single platform to optimize your customer experience and measure the impact of your marketing efforts, built on the reliable foundation of AWS:

  • Measure comprehensively: Branch solves growing gaps in attribution by matching important in-app events to the channels and campaigns that drove them.
  • Eliminate broken customer experiences: Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels.
  • Bridge offline and online: Consumer habits have changed rapidly. Their expectations for touchless engagement must integrate offline communications with an app and extend the life cycle of those moments.
  • Aggregate all your data in the Cloud: Campaign management platforms are siloed and hard to reconcile. With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.

The collaboration with Amazon Web Services (AWS) builds on an existing deeply integrated relationship. In addition to being a part of the Amazon Partner Network, Branch customers can also leverage our integrations with Amazon’s mobile ad network, SES and Amazon Fire. Together, we are providing a complete cloud services and cloud management portfolio that will give enterprise customers fast, flexible access to the cloud.

Interested in becoming a Branch enterprise customer? Contact our sales team. We’d love to hear more about your cross-channel, cross-platform strategy.

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and has been selected by over 75,000 apps since 2014 — including Adobe, BuzzFeed, Yelp, and many more. Learn more about Branch or contact sales today.
Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements!