Sarah was Senior Content Marketing Manager at Branch from 2018 to 2019. During this time, she created content for the company’s blog.
Sep 25, 2018
In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and platforms have multiplied, today’s users engage with brands across multiple touch points.
While just a few years ago, cutting-edge brands were focused on being mobile-first, research shows that is no longer enough.
Here’s why: Cross-platform users now outnumber their single-touchpoint peers globally, and account for nearly 65% of digital users in the United States alone. As a result, it has become even more critical for companies to react to the evolving demands of today’s user – or risk losing marketing spend and revenue.
Today, we’re excited to announce our own contribution to the data within this space, the Branch Industry Report: Mobile Trends in Focus.
Branch powers cross-platform experiences for users across more than 40,000 apps. For the purposes of this report, we analyzed over five billion app installs and six billion web sessions to reveal cross-platform, paid, and organic acquisition, and organic engagement trends from top apps in ten industry categories, including eCommerce, travel, finance, and social networking.
One of our biggest findings: Cross-platform users spend more than their single-platform counterparts.
In addition, our report brings several interesting trends into focus:
Ready to discover even more key insights about cross-platform behavior, paid and organic channels, and retention trends? Click here to access Branch’s Industry Report: Mobile Trends in Focus.