February 29th, 2016
This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile.
Redfin provides its users with an online database of real estate listings. The Redfin app boasts an excellent and optimized user experience, which is made evident by the 4+ rating on both Android and iOS, making it all the more easy to search for real estate listings while on-the-go. However, despite Redfin’s beautiful app interface and enhanced database search capabilities, Redfin soon realized a need to drive users from the mobile web into their app, without sacrificing user experience by forcing the user back to the app homepage. That’s where Branch’s deep linked Smart Banner came in.
With the aid of Branch’s Smart Banner, Redfin converts mobile web traffic to app users by giving users the following experience:
Because the experience of these users improved, they have a 10% higher 7-day retention that users who came from all other acquisition channels.
Not only does Branch give Redfin users a better and more optimized experience via a seamless transition from the mobile web to the app, but Redfin also enjoys many more benefits from integrating Branch. Redfin’s team is now able to:
The Smart Banner is one of the most popular Branch features, and is super easy to integrate with our developers portal!