Before we get started, I have a quick question: What’s the point of spending all this time and energy building your dream mobile app if people don’t have a quality user experience when opening your app? There’s nothing’s more frustrating than someone receiving a link to see content in your app, but getting taken to their mobile browser first when they already have your app installed.
Before I dive into the technicalities, it’s important to note realize that this technical explanation is simplified, and there are hundreds of permutations if you want to do this correctly and scale for all your customers. Just to cover your bases on iOS and Android, you’d need to use everything from window.location redirects to iframes. You’d also need to test on a matrix of options, for all OS and mobile browser types. Browsers are always updating, too, and sometimes strategies to open the app break with new releases.
If you want a baseline solution, let’s start with the components you need. For simplicity, we’re assuming the server side components are already built (if you’re interested in a server side component, here’s a deeper walk through.), and that we only rely on user-agent passed by someone clicking your link to determine what browser and OS we’re dealing with. The server would be responsible for pushing down URI schemes and hosts, but for the sake of this blog post, let’s assume your app has a scheme of “myapp”, and host of “open”, such that if you type in “myapp://open” inside mobile Safari, it actually opens your app.
window.location = “myapp://open”;
If, given the user-agent and OS pairing, you can’t use the window.location method, you must revert to using iframes. Create a simple iframe on your html page first (note: the if statement is determined by your server):
<iframe id=”l” width=”1″ height=”1″ style=”visibility:hidden”></iframe>
From there, you can execute a function to insert the iframe in mobile Safari:
document.getElementById(“l”).src = “myapp://open”;
For browsers that have webkitHidden property set to true, you can’t actually use getElementById or window.location. You have to window.location.replace, like so:
In recent iterations of iOS (9.2 and up), the deep link URI schemes actually show a modal you can’t dismiss before automatically opening the app, effectively deprecating their usage. You would need to find another solution in order to keep a smooth user experience.
Fortunately for app developers, this is exactly what Branch links do, and they handle over 6,000 browser and OS combinations, so you never have to write the tricky and complicated client side (or server side) code yourself. Don’t re-invent the wheel.