Introducing Our Latest Integration: Radar

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Branch is excited to announce Radar as our newest integration partner!

What is Radar?

Radar’s industry-leading location platform helps product teams build amazing location-aware experiences. Combining location SDKs, powerful APIs, and a complete set of data integrations in a single platform, Radar is trusted by enterprises and high-growth startups like trivago, Cars.com, and Ibotta.

“We’re excited to partner with the leading mobile linking platform in the growth stack. Mutual Radar and Branch customers can now easily enrich their Branch data with Radar location data to unlock offline to online.” – Coby Berman, Radar Co-Founder and COO

“We’ve always valued our partnership with Radar, and we’re excited to take it to the next level. It’s important for our customers to get an accurate view of their marketing activities, which now with this integration includes measuring the impact of offline on online activity.” – Eric Stein, Branch EVP & GM 

How does the integration work?

Branch is the only mobile attribution provider integrated with Radar. The integration enables Radar to forward location events to Branch. Once Radar events are sent to Branch, product and growth teams can enrich campaigns with location data. The goal is to provide a simple way to attribute offline actions to online campaigns. This integration creates a way to tie in-store foot traffic to a digital marketing initiative, gain a better understanding of where customers are when they tap links, and more.

To get started:

1. Sign up for Branch and Radar accounts and integrate the respective SDKs in your app or web product.
2. Use the Radar dashboard to configure the geofences, point of interests (POIs), and regions that you are interested in tying back to links and campaigns. 
3. Grab your Branch API key and paste it into the Integrations page within the Radar dashboard.
4. That’s it! You will start to see location events flowing into Branch.

Joint Branch and Radar customers can start using this integration today. See the Branch integration documentation and contact your Branch account manager to get started.

Not an enterprise customer yet? Contact our sales team. We’d love to hear more about your cross-channel, cross-platform strategy.

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