June 13th, 2018
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision.
App Annie predicts that consumer app store spend will surpass $110 billion in 2018 (a YoY growth rate of 30%), and found that over 40 countries generated $100 million each in app store consumer spend across the Apple App Store and Google Play Store last year.
While Statista reports that annual mobile app downloads in the Americas are on track to double by 2021, and app downloads in APAC are predicted to more than double by 2021, optimizing cross-platform user experience and attribution is rising in importance no matter where your users are. Yet, in an ecosystem plagued by mobile fragmentation, app download and in-app engagement power laws, and walled gardens that line the pockets of mobile behemoths like Google, many mobile marketers, product managers, and mobile developers are simply unsure of where to turn.
This is precisely why we’ve assembled the 2018 Mobile Growth Handbook. This 300+ page resource breaks down growth into five different distinct steps: Acquisition, Activation, Engagement & Retention, Referral, and Attribution. Each section contains a comprehensive overview, exclusive data-driven insights from our annual Mobile Growth Survey & Industry Report, and actionable steps for growth and tips from seasoned mobile growth experts.
This year’s contributing experts span far and wide—hailing from Amazon, eBay, Facebook, HuffPost, LinkedIn, Lyft, Netflix, Skyscanner, Slack, Spotify, Tinder, Turner, Yelp, and over 100 more—but they have one thing in common: they know mobile.
Specifically, the 2018 Mobile Growth Handbook includes:
We couldn’t be more excited to share the 2018 Mobile Growth Handbook with you, and hope you find it both enjoyable and useful. Click here to access the mobile tips, best practices, and data-driven industry insights in the 2018 Mobile Growth Handbook.
Hungry for more best practices, tips, and growth hacks from experienced mobile experts? Look no further—click here to download the 2018 Mobile Growth Handbook today.