Johanna previously owned all Branch content including whitepapers, blog posts, and social media, and coordinated North America webinars. She also moonlighted in the product marketing realm, having owned the product update email, written product blog posts, and helped out with landing pages.
Apr 21, 2021
The wait for the release of iOS 14.5 is soon coming to an end, as indicated by Apple’s launching of the iOS 14.5 Release Candidate and a footnote in a press release that states iOS 14.5 will be available “next week”. This means that Apple will start enforcing its new App Tracking Transparency policy, which may significantly impact your ads attribution data.
As a reminder, if you use Branch for paid ad attribution, the iOS 14.5 changes will impact you in the following ways:
If you haven’t yet prepared for this change, we recommend completing the following actions:
You can also refer to our SKAdNetwork Dashboard and Analytics walkthroughs, this recap of Branch’s ads analytics changes as a result of iOS 14.5, our iOS 14.5 FAQs, and our blog post detailing your short-term options if you haven’t completed preparations yet.
While the launch of iOS 14.5 will be a major change for the industry, Branch is here to help you prepare for and succeed in the new normal. If you still have questions after referring to all of these resources, please reach out to your Branch contact or contact us here.
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