How to Approach Analytics for Mobile Apps

In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is spent in mobile apps...


Are You Misattributing Half Your Installs?: How Nextdoor Uses Branch to Increase the Number of Attributed Installs

Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s Attribut...


2018 App Install Trends: Are You Recouping Your CPI?

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of conten...


Announcing Universal Ads with Facebook MMP

Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our Attribution E...


Why OTT Belongs in Your 2018 Marketing Mix

If you’ve watched an episode of Hulu recently, you’ve participated in an advertising opportunity going prime-time in 2018: OTT. In this blog post, we’ll discuss what OTT is and ...


Partner Story: 5 Best Practices to Maximize Organic Traffic & Boost App Installs

If there’s one thing that consistently dominates conversation at the beginning of every new year, it’s resolutions. Our resolution this year (and every year) is to power seamles...


Announcing the Industry’s First Attribution Model Engine

Branch is excited to announce the availability of Attribution Model, the mobile industry’s first attribution platform for marketers and product managers to effectively attribute...


Branch Product Updates: October 2017

Welcome to Branch’s October product update blog. The primary theme of this month is a brand new analytics system and improved experience in the dashboard. We have a lot to share...


Partner Update: Try Out Our New Analytics Dashboard

At Branch, we have been hard at work on a complete overhaul of our analytics systems. We process and analyze billions of events per day, and we have learned quite a bit about sc...


Branch Partners: Upcoming Changes to Your Analytics

Hey Branch Partners, We wanted to share an exciting update to the Branch Dashboard. Starting on October 23rd, 2017, you’ll have the option to preview our new analytics platform,...


The 2017 Mobile Growth Handbook

Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app m...

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