Category: Attribution

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Branch Product Updates: October 2017

Welcome to Branch’s October product update blog. The primary theme of this month is a brand new analytics system and improved experience in the dashboard. We have a lot to share...

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Partner Update: Try Out Our New Analytics Dashboard

At Branch, we have been hard at work on a complete overhaul of our analytics systems. We process and analyze billions of events per day, and we have learned quite a bit about sc...

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Branch Partners: Upcoming Changes to Your Analytics

Hey Branch Partners, We wanted to share an exciting update to the Branch Dashboard. Starting on October 23rd, 2017, you’ll have the option to preview our new analytics platform,...

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The 2017 Mobile Growth Handbook

Note: Check out our 2018 Mobile Growth Handbook, filled with 120+ mobile growth best practices and tips from across the industry. From wherever you approach it, the mobile app m...

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Deep Linking or Organic Search Attribution: Can You Have Both?

According to a report from Google last August, more than 60% of searches now occur on a mobile device, bringing the estimated volume of monthly mobile searches to 50 billion. Th...

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How To Track and Attribute Universal Links

If you came here looking for a simple solution to the problem of tracking Universal Link clicks, let’s get the bad news out of the way: it is almost impossible to build yourself...

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You’re Doing It Wrong: A Guide to Mobile Organic Attribution

Unattributed direct referral traffic. It’s the bane of every marketer’s existence yet somehow remains the majority of referral traffic in nearly every dashboard. It’s like this ...

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100% Matching Accuracy with iOS 9 Safari View Controller

Branch is excited to announce that we now offer 100% accurate install attribution for clicked links on iOS 9. With iOS 9, Apple has given developers some great gifts. Two of my ...

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Mobile Growth Tips: Tracking and Measuring the Right Things

So you’ve just finished building and you can’t wait to get this product in front of everyone. Stop. Hold that excitement. Let’s make Branch provides the leading cross-platform l...

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