Category: Email

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Using Branch Email Links to Trigger SMS Referrals

This blog post was originally published in 2016. You can also read one of our newer posts to learn the best app promotion strategies. Did you know that you can generate a pre-po...

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How Deep Linking Your Emails Drives Revenue

As I’ve written about before, email continues to defy the pundits and to be a critical channel for customer engagement.  The one thing that does undermine the effectiveness...

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A/B Testing for App Metrics That Really Matter

At Wattpad, we use Branch links to ensure our A/B testing efforts go beyond the vanity metrics of email open rates, button clicks, and page views. The following are the top thre...

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How to Use Dynamic Links to Drive Better User Experiences at Scale

This blog post was originally published in 2016. You can also read one of our newer posts to learn how to measure and optimize deep links from email. Driving intuitive, seamless...

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What Living in an App World Means for the Mobile Web

Even as the native app space grows rapidly, we at Branch see thoughtful perspectives from the front lines contending that in many instances, publishers ought to focus on an opti...

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Branch and Oracle Responsys Partner to Improve App Marketing Email Performance

Remember email? Yes, email – the tried and true channel of communication that pundits have been declaring passé for years now. And yet, despite the apparent distaste for e...

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The Lowest Hanging Fruit for Mobile Marketers

Mobile linking may be the biggest problem you didn’t know you had. Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify use...

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The Ultimate Guide to Unlocking Mobile Growth

You’ve decided you want to take a stab at building the next successful mobile app business. First off, spend some time and think about whether you’re ready for this. I’d liken t...

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