As overall mobile usage increases, time in-app continues to grow. eMarketer found that the average consumer spends just over 3 hours a day on their mobile device. Of that, an…
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2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
Nextdoor is the private social network for your neighbors and community. Nextdoor relies on Branch for accurate advertising attribution, and takes advantage of Branch’s People-Based Attribution Engine to identify installs that…
This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment…
For over a decade, email marketing has proved the highest-performing marketing channel in terms of return on investment. In fact, marketing through email achieves $44 in ROI for every $1…
A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retention strategies. In response to their continued…
If you’ve watched an episode of Hulu recently, you’ve participated in an advertising opportunity going prime-time in 2018: OTT. In this blog post, we’ll discuss what OTT is and the opportunities for marketers to learn from this rising channel.
At the start of 2017, Google announced that it would begin enforcing penalties on certain mobile sites that show large interstitials, which prohibit users from easily interacting with the content…
First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research products, compare prices, read…
Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app, allowing…
Traditional HTTP URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app, allowing…
Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking…