Category: Google Ads

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How APUS Drove Higher Quality Installs From Paid Ads on Google and Facebook

CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, a popular Beijing-based developer of Android-specific apps t...

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Complete ROI Visibility: Introducing Cost Data Ingestion for Universal Ads

The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them. Sounds simple enough in theory, but often a major headache in practice: export...

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