Google Ads

APUSBranchPaidAds-768x402.jpg

How APUS Drove Higher Quality Installs From Paid Ads on Google and Facebook

CPC. CPM. CPA. CPI. CTR. No matter which paid advertising method mobile marketers rely on to drive app installs, opens, and conversions, the costs continue to rise. APUS Group, ...

iStock-870535668.jpg

Complete ROI Visibility: Introducing Cost Data Ingestion for Universal Ads

The holy grail of attribution is to understand ROI. In other words, comparing the revenue driven by your marketing campaigns against the cost of running them. Sounds simple enou...

Get the latest mobile knowledge

To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.

You are subscribed! 🚀