Category: Industry Insights

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Your Mobile Cheat Sheet for the Mary Meeker Internet Trend Report

An annual ritual that started in 1995, the valuable and insightful Mary Meeker Internet Trends Report was once again released this year on June 1st. Branch provides the leading ...

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The War for Mobile Search

There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its outcome is u...

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Why We Built What We Built: Branch and the Industry in 2015

Happy New Year, dear reader! Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like a fine vo...

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Mobile App Developers Are Suffering

“It’s just too saturated. The barriers to adoption and therefore monetization are too high. It’s easier on the web.” Said my friend as he described why his company stopped build...

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Ad-blocking is Overblown: An Analysis of Link Traffic on iOS 9

Ad blocking on iOS has been a hot topic recently because new features in iOS 9 allow third-party apps to block ads in Safari. The implications for publishers are huge: some have...

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The Second Coming of Deep Linking

This article originally appeared in TechCrunch.   For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking ha...

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Click-to-install rates – an analysis of 12 million app links

We know that user acquisition is tough. If you spend time running install ads, creating referral programs, and building sharing features for your app, you see many types of link...

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From k-factor to emotion: What makes an app go viral and how do I measure virality?

This blog was originally published on July 19, 2015, but has since been updated with new information. They said, “If you build it, they will come.” They lied. Pour your heart an...

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Singapore – an alternative to the Valley to build and grow your app?

Throughout my education, business and management professors have always seemed to agree on one thing: the best way to learn is by leaving the classroom and getting your hands di...

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Just Keep Building. Lessons from Building a Mobile App Business.

Just Keep Building. 8 Lessons From Our Mobile App Company Story. There is nothing quite like the feeling that a product you’ve poured your heart Branch provides the leading cros...

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How Apple Set the Internet Back 15 Years

The mobile app stores are fundamentally broken and they are stifling the ecosystem. Everyone has a story of that one friend’s brother who built an Branch provides the leading cr...

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