Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
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As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to…
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile…
According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or…
Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to…
Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophisticated audience targeting, it ultimately means great conversions and engagements for brands on Instagram. When…
Branch works with thousands of apps. And in just the last year I’ve helped almost 800 apps integrate the Branch SDK. While working with app developers on these integrations, I’ve…