Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in th...
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers ...
As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app installs and adoption, we learned a lot this year and hope ...
Instagram is now one of the world’s most popular social media networks, with Statista reporting the app has surpassed one billion monthly active users as of June 2018. For mobile app marketers, this estimate means Instagram represents a ...
According to a recent study, over 30% of all app downloads originate from a friend’s recommendation. That means that someone shared the app with a friend via a link or told them about it in person. This is the ultimate dream: where...
Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to specific web pages rather than homepages on ...
This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophist...
This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Branch works with thousands of apps. And in just the last year I’ve helped almost 800 apps integrate the Branch SDK....
