Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers ...
As 2018 draws to a close, we thought we’d take a minute to look back at the most popular posts of the past twelve months. From a major acquisition to fresh insights on app installs and adoption, we learned a lot this year and hope ...
This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Instagram app install ads are quickly becoming the next Facebook install ads. By leveraging Facebook’s ultra-sophist...
This blog post was originally published in 2016. You can read one of our newer posts on driving installs from Instagram. Branch works with thousands of apps. And in just the last year I’ve helped almost 800 apps integrate the Branch SDK....