Category: iOS 12

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The Best Attribution and Deep Linking Solutions for iOS and Android

Advances in attribution and deep linking have changed marketer expectations and technology stacks. Today we’ll share an update on how leading digital brands are using multi-touch attribution and deep linking to influence marketing ROI on...

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Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond

If links are to be used everywhere, they need to work everywhere. Today we’ll recap how the evolution of URL and URI schemes has impacted Universal Links and App Links, and discuss the vital importance of optimizing deep linking strategi...

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The Deep Linking Playbook for iOS 12

Effectively deep linking on both Android and iOS is critical for both app developers and marketers. We recently covered how to effectively deep link on Android. Today we’ll cover the same topic for iOS 12, which is equally important. Her...

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