When Apple launched Private Relay with iOS 15 back in September 2021, it was a big deal. Why? Because it broke deferred deep linking for a subset of iOS mobile users. Private Re...
As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...
At Apple’s annual Worldwide Developer Conference (WWDC) in June, the company announced two new iOS 15 App Store features that they planned to release toward the end of 2021.
Both NativeLink and App Clips bridge the gap left by Private Relay, deep linking users to their destinations in very different ways. Both also have individual strengths that mak...
Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...
How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.
Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.
