iOS 15

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Everything You Need to Know About iOS 16 and Pasteboard Opt-Ins

The much-anticipated release of iOS 16 in the fall of 2022 is set to impact user experiences and change the mobile landscape. With iOS Private Relay, ATT compliancy requirements...

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WWDC 2022 Recap: What’s New for Mobile Growth?

Apple announced improvements to SKAdNetwork and the latest on AppTrackingTransparency compliance at their annual Worldwide Developers Conference (WWDC). Read on to learn more ab...

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How to Improve Conversions with NativeLink™ Customization

NativeLink is Branch's deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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Branch is Ready for Custom Product Pages from Apple

At Apple’s annual Worldwide Developer Conference (WWDC) in June, the company announced two new iOS 15 App Store features that they planned to release toward the end of 2021.

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NativeLink and App Clips: Solving the Deferred Deep Linking Challenges of Private Relay

Both NativeLink and App Clips bridge the gap left by Private Relay, deep linking users to their destinations in very different ways. Both also have individual strengths that mak...

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Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15

Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...

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Apple Just Killed Uninstall Tracking on iOS 15, and That’s A Good Thing

How will Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

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WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know

Apple announced new changes at WWDC 2021, including what's to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

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