With iOS 11, Apple is making two big changes to how cookies can be used on the web and within apps. First, all in-app instances of Safari (also known as…
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From wherever you approach it, the mobile app market is increasingly in the world’s spotlight. This year is projected to see $77 billion in total mobile app revenue, with 197 billion…
According to a recent study, over 30% of all app downloads originate from a friend recommendation. That means that someone shared the app with a friend via a link or…
At Branch, we believe the future of mobile lies in a cross-platform world. To build a seamless user experience, product managers and marketers can’t be bound to one platform—experiences and…
This year, Apple announced that starting with iOS 11, all instances of Safari will no longer share the same cookie space. This means that cookies set in the main Safari browser…
We may be slowly approaching fall, but things at Branch are only heating up! Last night, we brought Erica Hong (Lyft), Ashkan Motamedi (Everlance), Ajay Sampat (TextNow), and Kar Paramasivam…
Bukalapak is one of the biggest online marketplaces in South East Asia. With more than 1.2 million sellers, and more than 40 millions products, the e-commerce giant offers goods ranging…
The wait is over! After reviewing all of the submissions to our Mobile Growth Stories Challenge, it’s time to announce the winners! Our judging panel (below) were impressed by the…
What do you get when you mix Toronto, Helen Ouyang (Virgin Mobile), Alex Potichnyj (Checkout51), Jonathan Buccella (The Working Group), and mobile growth? Something really, really awesome. Don’t believe us?…
The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting…
Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to…
Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails…