With so many options at your disposal for gathering data and analytics, it is easy to be overwhelmed by the possibilities or confused about where to begin. With Branch, it’s eas...
To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and op...
Media Mix Modeling (MMM) is a well-established marketing measurement approach that has existed for decades, but over the last year, “next-generation MMM” has been qu...
At Branch, we recently made many exciting improvements to the data and analytics experience within the Branch Dashboard. These include pre-configured export reports, report prev...
Everybody reading this blog probably already knows what we mean when we talk about an MMP. In case you’re wondering, an MMP is a “mobile measurement partner.” Now, if we m...
The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In...
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