90% of mobile time is spent in apps. The challenge for app developers and mobile marketers is how to engage users so their app is included in that time —…
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During this challenging time, brands that learn to adapt quickly to changing consumer behaviors will ultimately thrive. By thinking outside of the box and inventing new ways to engage with…
No one marvels when water flows from the faucet. When the lights turn on. When the sun rises in the morning and sets at night. When the internet works. These…
Now more than ever, agencies play a critical role in helping brands understand and respond to the changing demands of today’s mobile consumers. From evaluating tools and recommending how best…
According to Sensor Tower, consumer spending in mobile apps grew by 17% in 2019. Similarly, Dice reports that consumers are more likely to convert within an app — 21% of…
Among the many strange signals reaching Americans during a period of uncertainty, upheaval, and social distancing are messages of reassurance from our services providers. America is, after all, a services-based…
“In strange and uncertain times such as those we are living in, sometimes a reasonable person might despair. But hope is unreasonable and love is greater even than this. May…
Listen and subscribe on:Apple Podcast | Google Podcast | Spotify | Stitcher | YouTube When you hear the word growth what do you think about? When I looked up…
App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores. …
42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ambassadors, and brand…
There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to…
52% of customers are less likely to engage with a company because of a bad mobile experience. It’s essential to provide flawless user experiences that acquire, engage and retain mobile…