Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative,…
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Reviews play an important role in today’s digital user journey. Whether it is reviewing a restaurant, an Uber driver, or an application, a good rating and a large number of…
According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billion…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about…
Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that…
On International Women’s Day, I can’t help but feel both joy and nostalgia. I was born and raised in Romania and while we have started celebrating this holiday more widely…
Top brands are converting mobile web traffic into high-value mobile app users. Today we’ll share a few pointers on how to turn this effective and cost-efficient strategy into a vital…
CMOs, CTOs, marketers, and product managers alike are facing a challenge: How to drive high-quality app installs and top last year’s revenue numbers. Here’s the challenge: For most brands, this…
Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered…
As Mobile World Congress, the biggest mobile conference in the world approaches, we’re incredibly excited to announce the Mobile Growth Corner: a booth helping our community come together and learn…
It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and completed their first purchase. But any great product manager knows…