Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why we’ve created the official Branch…
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These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are particularly…
This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…
Though overall time spent with digital media continues to increase, it’s hardly surprising that time spent on mobile platforms is exponentially rising—and that it shows no signs of slowing down….
As Facebook’s user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the world’s most popular social network as…
Most—if not all—mobile marketers have at least considered adding Apple Search Ads to their mobile marketing growth stacks. Now that we’re in 2018 and the effects of Apple Search Ads…
In 2018, it’s fair to say that nearly all mobile professionals agree: we live in a mobile world. A whopping 85% of the time users spend on mobile devices is…
From every standpoint, the mobile app market is increasingly in the world’s spotlight. 2017 carried an astounding $77 billion in projected mobile app revenue, with 197 billion mobile app downloads…
There was Marvel vs. D.C., B.I.G. vs. Tupac, Twizzlers vs. Red Vines, and now… there’s native apps vs. mobile web. Of course, statistics vary across different industries, development stages, and…
For over a decade, email marketing has proved the highest-performing marketing channel in terms of return on investment. In fact, marketing through email achieves $44 in ROI for every $1…
Today, we’re launching Universal Ads, a product that allows marketers to measure mobile advertising campaigns across web and app properties. Universal Ads uses our People-Based Attribution Engine, making it the…
A leading commerce company with a unique mobile-first, app-first strategy, Boxed Wholesale has leveraged Branch as the foundation of their cross-platform acquisition and retention strategies. In response to their continued…