We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have…
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In today’s mobile-first world, consumers’ expectations are higher than ever. They want to be able to buy what they want, when they want, no matter where they are — and have…
As a technology provider, Branch enables software developers and, in particular, mobile app developers to implement deep linking and attribution. We process data on behalf of your company and are…
2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts that…
The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled…
The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram…
For mobile growth professionals in 2018, organic acquisition may seem like the hydra of mobile growth—but it doesn’t have to be. The reality is, there is a set list of…
The one question every mobile marketer ponders—web or app? The answer is simple: there is a time for each, and there is a user for each. While mobile app users…
What is cross-platform attribution? These days, if you do any sort of marketing at all, you’re almost certainly measuring your results—how else are you supposed to know what’s working and…
Here at Branch, we believe collaboration between well-informed mobile experts leads to the world’s most successful mobile growth strategies and resources. This is precisely why we’ve created the official Branch…
These days, some of your most loyal and highly converting users are your mobile app users. When you compare mobile app engagement to mobile web engagement, the results are particularly…
This is an excerpt from our brand new white paper, the Ultimate Guide to Web and App User Attribution. Click here to download the full version. The introduction of smartphones…