Mobile Marketing

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How to Improve Conversions with NativeLink™ Customization

When Apple launched Private Relay with iOS 15 back in September 2021, it was a big deal. Why? Because it broke deferred deep linking for a subset of iOS mobile users. Private Re...

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How Mobile App Marketers Can Make the Most Out of the IPL 2022 Season

Who doesn’t love a great cricket match played by the world’s most renowned players with a side of fun commercials? The Indian Premier League (IPL) is a professional Twenty20 cri...

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How Apps Can Use First-Party Data to Drive Growth

As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...

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How to Drive Growth on Mobile

I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.

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Hey Peet’s, Congrats on the App Relaunch!

Branch is sending a BIG congratulations to Peet’s Coffee on their revamped Peetnik Rewards program and the relaunch of their mobile app!

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Enhance Your Campaign Data with Scheduled Log Exports

Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.

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Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15

Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...

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What Are App Clips and How Do They Work?

App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?

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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.

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Announcing the 2021 Mobile Growth Handbook

The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.

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UX Insights: How BWS Drove Rapid User Engagement By Leveraging Gamification

BWS, Australia's largest liquor retailer, drove over 300,000 new app downloads and increased online sales by 49% by partnering with Branch. Learn more in the blog post.

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