To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and op...
In a surprise launch at the end of October, Apple released SKAN 4.0 with iOS 16.1. Since then, the most sophisticated marketers have been scrambling to understand what they need...
What metrics matter most through the customer lifecycle, from broad brand awareness to user retention? We gathered real-world tips from marketing and growth experts featured on ...
As the festive season and new year approaches, travel is sure to be on everyone’s mind. Long weekends, schools closing for breaks, and demand for family travel are among the top...
Mobile smart banners like Branch’s Journeys are a highly effective web-to-app acquisition solution. A personalized smart banner experience helps you acquire users who visit your...
Mobile user acquisition is typically seen as a numbers game. It’s all about leveraging as many marketing channels as possible with the assumption that the wider you cast your ne...
We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (e.g., engagement, acqu...
We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically abo...
Privacy regulations have dramatically expanded in recent years as consumers worry more about sharing their personal information and how that information is used. In response, ma...
When it comes to mobile growth, there are no better lessons than those shared directly from people who have gone through it and seen success for themselves. We compiled some of ...
CTV is the fastest-growth video channel for advertising. So, is it time to add OTT and CTV to your marketing campaigns? Get set up for success, learn best practices, and underst...
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
