Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to…
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Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails…
This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more…
This is an excerpt from our latest guide, the eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile. Download the full guide here. For eCommerce marketers, mobile has never…
Collision 2017 was a treasure trove of knowledge. From entrepreneurship to AI to activism to mobile, the speakers shared their experiences and advice with thousands and thousands of attendees. At…
frag·men·ta·tion / ˌ fraɡmən ˈtāSH(ə)n/ noun 1. the process or state of breaking or being broken into small or separate parts. Our co-founder Mada Seghete took to the Collision 2017…
This is a preview of our latest eBook, Web vs. App, click here to download the full eBook. In the decade since the iPhone was released, marketers have often been…
Unattributed direct referral traffic. It’s the bane of every marketer’s existence yet somehow remains the majority of referral traffic in nearly every dashboard. It’s like this creeping darkness, that always…
This is an excerpt from our latest eBook, 4 Steps to Finding Engaged Influencers for Your Mobile Brand. To download the full eBook that features more steps, statistics, and resources, click…
At last! You’ve reached your user acquisition goal, the monkey is finally off your back, and the light at the end of the tunnel is here. You’re firmly on your…
This is a guest post written by Alex Jubien, an independent consultant for mobile strategy. He helps companies ranging from startups to large groups for which mobile is a key issue.
With over 1.5 million apps in both the App Store and Google Play Store, it is becoming increasingly difficult to get your app noticed in the crowded mobile ecosystem. In…