When Apple launched Private Relay with iOS 15 back in September 2021, it was a big deal. Why? Because it broke deferred deep linking for a subset of iOS mobile users. Private Re...
Who doesn’t love a great cricket match played by the world’s most renowned players with a side of fun commercials? The Indian Premier League (IPL) is a professional Twenty20 cri...
As data sharing practices become more stringent and the focus on privacy increases, mobile app marketers are shifting away from third-party data and looking for more reliable, a...
I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.
Branch is sending a BIG congratulations to Peet’s Coffee on their revamped Peetnik Rewards program and the relaunch of their mobile app!
Learn about our latest addition to our powerful suite of export APIs: Scheduled Log Exports, which allows you to get the precise data you need to optimize your app campaigns.
Learn about Branch's brand new NativeLink functionality, which uses privacy-centric, on-device functionality to guarantee deferred deep link accuracy and attribution — even with...
App Clips allow users to access abridged versions of apps without downloading them. What are their strengths and weaknesses?
Learn how our SKAdNetwork enhanced conversion value mapping takes your SKAN data to the next level.
The 2021 Mobile Growth Handbook is here! 🎉 Learn how to create winning mobile growth campaigns that acquire, engage, retain, and activate app users.
BWS, Australia's largest liquor retailer, drove over 300,000 new app downloads and increased online sales by 49% by partnering with Branch. Learn more in the blog post.
