Organic Search

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Google App Streaming and Branch Deep Links

As I discussed in my recent Medium post, app developers are suffering through one of the harshest power laws of any platform in existence. It’s incredibly hard to convince someo...

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How to Use Core Spotlight Search for App Re-Engagement

Core Spotlight Framework was released in early September 2015 to much excitement. It was the first time in history that developers would be able to list pure app content in sear...

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Best Practices for Core Spotlight Search on iOS 9

Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content they care abou...

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Spotlight Search and the App Content Gold Rush

For mobile app developers, 2015 feels like 1998 as the war for “mobile SEO” begins. Apple just released iOS 9 — the newest version of their mobile operating system. iOS 9 comes ...

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App Discovery on iOS 9 Spotlight Search

After Apple announced the upcoming iOS Spotlight search functionality, we dug straight into the documentation to try it out. We thought, wouldn’t it be great if Branch developer...

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Branch Supports All Deep Linking and Mobile Search Standards

Deep linking as a technology has become a confusing mess of marketing terms and buzzwords over the last few years. This is primarily due to the lack of a centralized standard an...

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How to Set Up Google App Indexing

It’s no secret that Google has been playing catch-up when it comes to the mobile landscape. Basically, they made a bet that native mobile apps would be a passing phase and that ...

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