OTT

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Branch’s Quick Guide to Advertising on OTT Devices

Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.

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Why New Features in Roku OS11 Matter for App Publishers

Released on March 22, 2022, Roku OS11’s latest version introduces a handful of new, helpful features. Major tech blogs have already explored how OS11 improves the consumer exper...

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Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.

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Why OTT Belongs in Your 2018 Marketing Mix

If you’ve watched an episode of Hulu recently, you’ve participated in an advertising opportunity going prime-time in 2018: OTT. In this blog post, we’ll discuss what OTT is and ...

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