Category: OTT

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Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.

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Why OTT Belongs in Your 2018 Marketing Mix

If you’ve watched an episode of Hulu recently, you’ve participated in an advertising opportunity going prime-time in 2018: OTT. In this blog post, we’ll discuss what OTT is and ...

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