Branch’s Quick Guide to Advertising on OTT Devices

Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.


Why New Features in Roku OS11 Matter for App Publishers

Released on March 22, 2022, Roku OS11’s latest version introduces a handful of new, helpful features. Major tech blogs have already explored how OS11 improves the consumer exper...


Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels

Announcing deep linking and attribution support for over-the-top channels to allow you to measure ad performance and provide consumers a seamless experience.


Why OTT Belongs in Your 2018 Marketing Mix

If you’ve watched an episode of Hulu recently, you’ve participated in an advertising opportunity going prime-time in 2018: OTT. In this blog post, we’ll discuss what OTT is and ...

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