Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their single-platform counterparts),…
This is the final part in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from…
At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it should: seamlessly,…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…
Branch was founded on the idea of enabling collaboration between publishers and marketers. Our core foundation, deep linking technology, was built to ensure marketers and publishers – working together –…
Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about…
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality…