Trust. It’s a lofty word. All companies talk about it, but how many actually live up to their own hype? As an attribution provider, Branch occupies a very important position…
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At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it should: seamlessly,…
Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly…
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to…
Every mobile marketer has numbers to hit – and app installs is one of the most critical metrics every quarter. The challenge: Apps aren’t cheap to build, and driving high-quality…