It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and completed their first purchase. But any great product manager knows…
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Tonsser, Europe’s most popular social network for youth footballers, needed to refresh their game plan for engaging users on Snapchat. Branch and Tonsser connected on a strategy that would alleviate…
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…
First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research products, compare prices, read…
Here at Branch, we’re just back from Branchout, our first-ever mobile industry event dedicated to overcoming mobile fragmentation, building optimal cross-platform experiences, and measuring ROI. (You can view all the…
At last! You’ve reached your user acquisition goal, the monkey is finally off your back, and the light at the end of the tunnel is here. You’re firmly on your…
Here at Branch, we’ve talked a lot about the current mobile ecosystem and the value of app users. For instance, on Black Friday, 41% of purchases came from a mobile…
Full disclosure: I’m a millennial. And I know that the word “millennial” often carries with it connotations of entitlement, sensitivity, and laziness. Millennials, defined loosely as those born between 1980…
The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasiveness can be found…
The following is a guest post by Kat Sherbo, Senior Content Manager of Braze. Kat is a marketer, writer, and editor with a passion for engaging stories. When not at…
For an app developer to successfully measure the return on investment (ROI) of a growth or marketing campaign, they must understand the lifetime value (LTV) of their users. Also called…
Core Spotlight Framework was released in early September 2015 to much excitement. It was the first time in history that developers would be able to list pure app content in…