You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, especially since…
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In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push…
Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app marketers say their leading marketing…
According to Statista, the number of mobile app downloads worldwide is projected to grow to 258.2 billion by 2022. That’s an increase of nearly 26% from the reported 205.4 billion…
Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about…
It’s easy to think app engagement hinges on push notifications and alerts once a user has installed an app and completed their first purchase. But any great product manager knows…
Tonsser, Europe’s most popular social network for youth footballers, needed to refresh their game plan for engaging users on Snapchat. Branch and Tonsser connected on a strategy that would alleviate…
Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, has been a mobile-first company since its inception. Founded in Toronto, the…
First, shoppers started moving from brick and mortar to online sites. Now, they’ve gone from desktop shopping to mobile shopping. Customers use their mobiles to research products, compare prices, read…
Here at Branch, we’re just back from Branchout, our first-ever mobile industry event dedicated to overcoming mobile fragmentation, building optimal cross-platform experiences, and measuring ROI. (You can view all the…
At last! You’ve reached your user acquisition goal, the monkey is finally off your back, and the light at the end of the tunnel is here. You’re firmly on your…
This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Here at Branch, we’ve talked a lot about the current mobile ecosystem and the…