Web to App

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How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across All Channels by 30%

Tokopedia is the largest and fastest growing eCommerce platform in Indonesia. An online marketplace that allows individuals and business owners to open and maintain their stores...

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The 2018 Mobile App Store Download Statistics Report

2018 marks the ten-year anniversary for both the Apple App Store and Android Market, and both are growing faster than ever.   Specifically, App Annie predicts that consumer app ...

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New Release: Branch’s Industry Report Reveals Cross-Platform Trends

In the early days of the web, it was easy enough to focus on your website and email as major drivers of engagement, conversions, and analytics. However, as devices and platforms...

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How to Track App Downloads: The Mobile Marketer’s Guide

In this complex cross-platform world, figuring out how to determine the true source (or sources) of downloads for your iPhone or Android app is just as important as figuring out...

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How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement

Pioneer of the “closet in the cloud” concept and the leading fashion rental service based in New York, Rent the Runway integrated Branch links to their Sailthru email campaigns ...

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The Journeys You Love at a Fraction of the Load Time: Performance Improvements to the Branch Web SDK

The Branch Web SDK sometimes plays second fiddle to our iOS and Android SDKs, but it is nevertheless an incredibly important part of the Branch offering. The Branch Web SDK help...

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The Best Marketing Channels to Get More Downloads for Your Mobile App

Every mobile marketer today is asking the same few questions: How can I drive cross-channel growth for my app through mobile app marketing campaigns, and which mobile marketing ...

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Accelerated Mobile Pages: What is AMP, and What Does It Mean for Your Mobile Business?

What is AMP (Accelerated Mobile Pages)? If you’ve ever searched for content and interacted with the results on a mobile device, you’ve probably encountered AMP, or Accelerated M...

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The Web-to-App Experience Users (and Apps) Deserve: How OLX Increased Conversions from Web 10x with Branch

A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OL...

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How to Drive Mobile App Installs and Open Your App from Any Mobile Browser

We live in an increasingly mobile world. As of December of last year, mobile usage beat desktop usage by nearly 10%, and that delta is only increasing. Mobile apps have become d...

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Announcing Branch’s 2018 Mobile Growth Handbook

2018 marks only the ten-year anniversary for both the Apple App Store and Android Market, and already a world without mobile apps is difficult to envision. App Annie predicts th...

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